Video Production Minneaolis
Video ProDuction Minneapolis / St. Paul
Video Production Minneaolis
Video ProDuction Minneapolis / St. Paul
Electric Picture Company
A Minneapolis / St. Paul Video Production Company
featured Projects
Southern Minnesota Beet Sugar Cooperative
SMBSC wanted a robust series of recruiting and on-boarding videos. EPC assembled an A-list production team to create 12 informational videos about their fascinating business and processes.
Boston Scientific Arden Hills
The Arden Hills operation of Boston Scientific won the prestigious Shingo award for their work in continuous improvement. EPC provided creative direction and produced this short video for them.
Ebenezer - Recruiting Campaign Videos
Ebenezer – A part of MHealth Fairview developed a new recruiting campaign for their system. EPC produced a series of short videos to support the effort.
“Dan really captured the spirit of Ebenezer for our recruitment campaign. He brought the creative to life. Our residents and staff loved working with him; and the finished product is amazing!”
RetailTech Incorporated - Facility Tour
“Working with Dan was amazing! He had so many wonderful ideas and his execution was flawless. Everyone on my team thoroughly enjoyed working with him and we are thrilled with the finished product.”
Greenheck Group - Recruiting Campaign
EPC helped Greenheck Group create a series of recruiting videos that not only helps recruit new employees but also illuminates how the company culture retains and grows those employees.
“Dan Nyberg and his associates at Electric Picture Company have become trusted partners for our company as we develop educational and promotional videos for our customers. Dan is flexible, creative and reliable, making the production process smoother and more effective. I like the fact that Dan and his team bring great ideas and creative background to our projects, but are also open to input from our marketing team. Their goal is to create the best deliverable possible and they clearly believe that collaboration creates better results. We have used Electric Picture Company for dozens of video and photography jobs over the last several years and look forward to an on-going partnership. ”
Premium Waters: Recruit, Retain, Grow
To recruit and retain a quality workforce, Premium Waters recruited EPC to create an immersive series of videos that get past the front door and onto the production floor. Have a look at three samples in the four-part series and enjoy a compilation music video as well.
Electric Picture Company
FOR OVER 25 YEARS, WE HAVE BEEN TELLING STORIES THROUGH VIDEO. WE COMBINE OUR INTEREST IN TELLING AUTHENTIC HUMAN STORIES WITH OUR PASSION FOR MAKING COMPELLING “THOUSAND-WORD”
PICTURES.
WE CONCEPT, DESIGN, PRODUCE, SHOOT, EDIT, AUDIO MIX, COLOR, COMPRESS AND DELIVER. WE MOST ENJOY COLLABORATING WITH OUR CLIENTS AND OUR ROSTER OF COLLEAGUES WHO WE MIX AND MATCH
FOR EACH NEW PROJECT.
THIS SITE IS A WAY FOR US TO SHOW YOU OUR CRAFT. WHETHER CURRENT WORK OR FROM EARLIER DAYS, THE SAMPLES ON THIS SITE REPRESENT WHAT WE ARE PASSIONATE ABOUT AND THAT IS
TELLING STORIES THROUGH VIDEO.
sampleprojects
Samples
sampleprojects
Samples
Product Marketing & Training
CSM BAKERY SOLUTIONS: Be Safe, Stay Safe
In an industrial setting where forklifts and pedestrians occupy the same space, safety needs to be job one. This quick traffic safety tour makes sure everyone is on the same page.
ARKRAY: Glucocard Shine Demo
Keeping track of blood sugar levels couldn't be easier than this. This product use instructional video for the GLUCOCARD® Shine blood glucose monitoring system was released in English and Spanish.
CSM BAKERY SOLUTIONS: Bringing it Home
The industrial safety message takes on a new level of importance when told by those who barely survive. Hear what it's like to be crushed by 5 tons of frozen butter.
EBENEZER: Beautiful Questions
How we communicate directly impacts how the people we serve feel. Using creative engagement in our approach to communication with the people we serve, most especially those living with dementia, helps support a person-centered approach to care.
MANUFACTURING
VALENT: Green Screen Guys
EPC helped develop a unique persona for two Valent executives to help them bring their product/message to their reps in a wacky, fun and memorable way. Think “Bill & Ted’s Excellent Adventure” and you’re halfway there. Have a look at this final module of their 13 part series.
VALENT: Valent Takes you Further
Valent continues to refine and improve on its custom air-handling offerings. Here they pay homage to Henry Ford, the founder of modern manufacturing in this first in a five-part video series for their reps. Created by the Valent marketing team and executed by EPC.
Social/Spots
STARKEY U: Testimonials
Starkey is a Minnesota-based hearing aid company with an international reach. EPC creates video media for them across several divisions. Starkey U is an effective and immersive short-course event for new audiologists to learn how they can plug into a truly innovative industry leader. These testimonial subjects enthusiastically agree.
MINNESOTA OPERA: Romeo and Juliet
The Minnesota Opera wanted to promote its "Romeo and Juliet" production through the perspective of the chorus. According to Minnesota Opera’s Eric Broker, the result exceeded their expectations.
“The Romeo & Juliet Fund-A-Need video on the Minnesota Opera Chorus and the Romeo & Juliet Preview video that EPC created for us were extremely well-crafted and effective. The Fund-A-Need video helped us to raise over $450,000 at our Gala. Specifically, the amount of money donated to the Fund-A-Need cause, the Minnesota Opera Chorus, increased 22% over the previous year. The Preview video gave audiences an inside sneak-peak of our season opening run of Gounod’s Romeo & Juliet, and helped to give us our strongest week of ticket sales for the show.
At 23,000 views, the piece is Minnesota Opera’s most viewed video of all time.”
Identity/recruitment
MINNESOTA DRYWALL & PLASTERERS ASSOCIATION:
To attract and retain quality new-hires, the MDPA came to EPC to help tell its story. Here is one in an 11-part series of dialogue videos that give prospects a comprehensive look at the industry and its commitment to the unions.
CHU VISION INSTITUTE: LASIK through a Skydiver’s Eyes
Chu Vision Institute is a Nationally recognized eye surgery leader. They were conducting a rebranding effort and asked us to help them create some informational videos for their website.
CHU VISION INSTITUTE: Kelly
As part of the Chu Vision Institute rebranding effort, we also shot and edited a series of patient testimonials.
MOSER HOMES: Attention to Detail and Dreams
Moser Homes is a high-end custom home builder in the Twin Cities. We followed their construction process from the first meeting with the future home owners to handing them the key to their finished home. PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.
Documentary
MONSTERQUEST: Scene Sampler
EPC worked closely with producing company White Wolf Entertainment to create four seasons (over 100 episodes) of the hit series MonsterQuest for History. Here is a compilation of clips that illustrates the wide variety of subjects and locations this show/series provided us and our audience. What a wild ride!
SAINT PAUL CATHEDRAL: A Crowning Achievement
McGough asked us to "put up a couple web-cams" to document their restoration work on the Saint Paul Cathedral. That request grew to a cutting-edge website with video modules and eventually an hour-long documentary that was a TPT hit for multiple seasons. Enjoy this excerpt of one of our top-five career projects. Click here for full version PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.
Video Instant/Run-N-Gun
STARKEY HEARING FOUNDATION: Kentucky Mission Highlights
We can hop on a plane with a complete camera and editing package and turn videos on a dime for your next event. We excel at projects where fast turn-around is paramount.
“Electric Picture Company was incredible at providing same-day turnaround of video content, within hours of our event happening. This was pivotal to not only be able to provide media outlets with B-roll video clips to support our news release the day after our event, but also to quickly tell the story across Starkey Hearing Foundation’s social media platforms. The ability to have one source to travel, shoot, edit and deliver video was critical to successfully telling our story.”
STARKEY U: Event Highlights
With social media, timing is everything. EPC created this video to convey the energy and excitement of the Starkey U event while the event was still underway so participants could share it on their social media networks.
Capabilities
Capabilities
Capabilities
Capabilities
Over the years, we have participated in some way or another in hundreds of video projects. We have hands-on experience in many facets of our industry and collaborate with colleagues who share our passion for creating the best possible projects.
Here is a short list of our story-driven capabilities:
Aerial Video & Still Photography
EPC produces aerial video that will seamlessly integrate into your next project. We work with a licensed, insured MNDot certified UAV pilot and draw from our substantial stock footage library to put a new perspective on your story.
Having fun at the Uptown VFW shooting one of three social spots.
A picture is worth a thousand words whether it’s a still shot or thirty images per second in a video.
We love capturing special moments at events.
(no flash or portraiture photography)
Testimonials
Testimonials
Testimonials
Testimonials
Testimonial: Andy Wilcox
An EPC time-lapse study was just the ticket for Innovent to showcase their custom fabricated air handling equipment. Hear what Andy Wilcox has to say about EPC.
Testimonial: David Pflum
David Pflum has some good things to say about EPC. The surprise ending made for a good story.
Case Study: Unison™ Comfort Technologies
Challenge:
The commercial HVAC businesses of Unison™ Comfort Technologies wanted to build awareness of capabilities to provide customized units for demanding applications, and to showcase the quality and delivery speed a new HVAC coil manufacturing plant enabled. There was interest in using social media, but also some skepticism how reps and consulting engineers would respond to technical marketing content in these mediums.
Solution:
Two short videos that are unique and entertaining, yet still convey key marketing messages.
For Innovent, the team used two time-lapse cameras which captured the building of a large custom air-handling unit. Close-up segments spotlighted key features. An intro and close by the business leader provided context.
For Precision Coils, the team used a camera equipped drone to show an aerial tour of the new plant. Various camera techniques gave motion to the conventional video. EPC framed some footage in heads-up display to add a techy/gamer flavor to the piece. The Precision Coils business leader is shown flying the drone in the intro and close.
Results:
Both treatments culminated in visually engaging YouTube videos. Due to the unique, yet authentic, content presentation, both videos enjoyed considerable viral circulation. Company websites, broadcast emails, LinkedIn, and Facebook were used to drive traffic to the videos, in addition to limited paid online marketing.
Viewership has exceeded expectations. The Innovent time-lapse had approximately 3,000 views in the first six months, and the Precision Coils aerial tour about 1,500 in two months. Audience retention for both clips is above YouTube averages. Both videos have had significantly more viral effect than the companies’ more traditional, corporate-style videos.
Although primarily intended for marketing, Innovent and Precision Coils associates valued the clips as ways to share their work with their families in a fun and positive way. Feedback from reps and customers has been very favorable with sales personnel noting the videos had influenced the sales process for key projects. These are comments from reps indicating how they passed the YouTube link along:
"The time-lapse video is very nicely done. We will forward this to all of the consulting engineers in our territory."
"I love it! I plan to send it to every engineer, contractor and end user that we have in our database."
Marketing Manager Randy Amborn: "I don't see why any type of manufacturing business which seeks to affordably build awareness would not reap big benefits from including a social media video like this in their marketing mix."
Contact
Contact
Contact
Contact
For inquiries:
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
― Philip Pullman