Product Marketing & Training

CSM BAKERY SOLUTIONS: Be Safe, Stay Safe

In an industrial setting where forklifts and pedestrians occupy the same space, safety needs to be job one. This quick traffic safety tour makes sure everyone is on the same page.

 

 

 

 

ARKRAY: Glucocard Shine Demo

Keeping track of blood sugar levels couldn't be easier than this. This product use instructional video for the GLUCOCARD® Shine blood glucose monitoring system was released in English and Spanish.

 

CSM BAKERY SOLUTIONS: Bringing it Home

The industrial safety message takes on a new level of importance when told by those who barely survive. Hear what it's like to be crushed by 5 tons of frozen butter.

 

EBENEZER: Beautiful Questions

How we communicate directly impacts how the people we serve feel. Using creative engagement in our approach to communication with the people we serve, most especially those living with dementia, helps support a person-centered approach to care.

 

MANUFACTURING

VALENT: Green Screen Guys

EPC helped develop a unique persona for two Valent executives to help them bring their product/message to their reps in a wacky, fun and memorable way. Think “Bill & Ted’s Excellent Adventure” and you’re halfway there. Have a look at this final module of their 13­ part series.

 

VALENT: Valent Takes you Further

Valent continues to refine and improve on its custom air-handling offerings. Here they pay homage to Henry Ford, the founder of modern manufacturing in this first in a five-part video series for their reps. Created by the Valent marketing team and executed by EPC.

 

Social/Spots

STARKEY U: Testimonials

Starkey is a Minnesota-based hearing aid company with an international reach. EPC creates video media for them across several divisions. Starkey U is an effective and immersive short-course event for new audiologists to learn how they can plug into a truly innovative industry leader. These testimonial subjects enthusiastically agree.

 

MINNESOTA OPERA: Romeo and Juliet

The Minnesota Opera wanted to promote its "Romeo and Juliet" production through the perspective of the chorus. According to Minnesota Opera’s Eric Broker, the result exceeded their expectations. 

The Romeo & Juliet Fund-A-Need video on the Minnesota Opera Chorus and the Romeo & Juliet Preview video that EPC created for us were extremely well-crafted and effective. The Fund-A-Need video helped us to raise over $450,000 at our Gala. Specifically, the amount of money donated to the Fund-A-Need cause, the Minnesota Opera Chorus, increased 22% over the previous year. The Preview video gave audiences an inside sneak-peak of our season opening run of Gounod’s Romeo & Juliet, and helped to give us our strongest week of ticket sales for the show.

At 23,000 views, the piece is Minnesota Opera’s most viewed video of all time.
— Eric Broker, Marketing and Communications Director, Minnesota Opera
 

Identity/recruitment

MINNESOTA DRYWALL & PLASTERERS ASSOCIATION:

To attract and retain quality new-hires, the MDPA came to EPC to help tell its story. Here is one in an 11-part series of dialogue videos that give prospects a comprehensive look at the industry and its commitment to the unions.

 

CHU VISION INSTITUTE: LASIK through a Skydiver’s Eyes

Chu Vision Institute is a Nationally recognized eye surgery leader. They were conducting a rebranding effort and asked us to help them create some informational videos for their website.

 

CHU VISION INSTITUTE: Kelly

As part of the Chu Vision Institute rebranding effort, we also shot and edited a series of patient testimonials.

 

MOSER HOMES: Attention to Detail and Dreams

Moser Homes is a high-end custom home builder in the Twin Cities. We followed their construction process from the first meeting with the future home owners to handing them the key to their finished home. PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.

 

Documentary

MONSTERQUEST: Scene Sampler

EPC worked closely with producing company White Wolf Entertainment to create four seasons (over 100 episodes) of the hit series MonsterQuest for History. Here is a compilation of clips that illustrates the wide variety of subjects and locations this show/series provided us and our audience. What a wild ride!

 

SAINT PAUL CATHEDRAL: A Crowning Achievement

McGough asked us to "put up a couple web-cams" to document their restoration work on the Saint Paul Cathedral. That request grew to a cutting-edge website with video modules and eventually an hour-long documentary that was a TPT hit for multiple seasons. Enjoy this excerpt of one of our top-five career projects. Click here for full version PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.

 

Video Instant/Run-N-Gun

STARKEY HEARING FOUNDATION: Kentucky Mission Highlights

We can hop on a plane with a complete camera and editing package and turn videos on a dime for your next event. We excel at projects where fast turn-around is paramount.

Electric Picture Company was incredible at providing same-day turnaround of video content, within hours of our event happening. This was pivotal to not only be able to provide media outlets with B-roll video clips to support our news release the day after our event, but also to quickly tell the story across Starkey Hearing Foundation’s social media platforms. The ability to have one source to travel, shoot, edit and deliver video was critical to successfully telling our story.
— Keith Beise, Starkey Hearing Foundation
 

STARKEY U: Event Highlights

With social media, timing is everything. EPC created this video to convey the energy and excitement of the Starkey U event while the event was still underway so participants could share it on their social media networks.